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IHRSA Releases 2017 Health Club Consumer Report

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Greatest membership growth came from youth and older adult markets

BOSTON, MA - September 27, 2017 - The International Health, Racquet & Sportsclub Association (IHRSA) has released the 2017 Health Club Consumer Report. This annual publication, based on a nationwide sample of more than 24,000 interviews, provides demographics and health, sports, and fitness participation data on America’s health club consumers.

“Membership in U.S. health clubs reached an all-time high of 57.3 million in 2016, an increase of 3.6% from 2015,” said Jay Ablondi, IHRSA’s executive vice president of global products. “Another 9.3 million non-members exercised at clubs. In all, 22% of Americans use a health club to pursue fitness and wellness goals.”

The report confirms that health and fitness clubs are playing an increasing role in helping consumers get active, lead healthier lives, and pursue fitness and sport goals. “Although inactivity rates are disappointing among older generations, The IHRSA Health Club Consumer Report shows that nearly one out of four health club members are 55 and older and membership among Boomers and the Silent Generation (typically born between 1925-42) has increased by 5% since 2012," said Melissa Rodriguez, IHRSA’s senior research manager. “The report provides insights and applications on how clubs can engage older generations as well as other segments. For example, club operators who aim to target older generations should not only offer relevant exercise programs, but also provide stellar in-person customer service and foster ongoing interactions with club staff.”

Opportunities also prevail to attract the youth market, which in 2016, had higher participation rates in studios than in previous years. Managers of full-service clubs like multipurpose and fitness-only facilities may be uniquely positioned to provide offerings that complement youth activity and athletic goals.

Although one out of five Americans utilizes a health club, opportunities remain for club operators to help increase activity among sedentary Americans. According to Physical Activity Council research, more than one out of five Americans (27%) do not engage in any sport or physical activity.

The report guides club operators in how to target underrepresented groups as well as leverage demographic trends in efforts to stand out from the competition.

The 2017 IHRSA Health Club Consumer Report is organized into the following chapters:

  • Chapter 1. Overview of Health Club Participation: analysis of total membership and consumer growth trends;

  • Chapter 2. Health Club Member Demographics: an exploration of gender, household income, age, educational, and ethnicity, as well as how demographics are influencing the health club industry;

  • Chapter 3. Health Club Member Attendance & Tenure: insights on membership tenure and attendance;

  • Chapter 4. Health Club Member Activity Participation: an examination of consumer utilization of equipment and participation in group-based training formats;

  • Chapter 5. Health Club Member Fees: an analysis of fees paid overall and per club segment;

  • Chapter 6. Personal & Small Group Training Users: an overview of private and small group training clients;

  • (NEW) Chapter 7. Special Report: Core Consumers: an examination of members who use clubs at least 100 days per year and multi-club members;

  • Chapter 8: How to Apply Consumer Research: 10 in-depth applications for club operators and suppliers;

  • (NEW) Appendix - 10 Key Findings & Infographic Insights: one-page summary of key data points and infographic highlights of report

The 2017 IHRSA Health Club Consumer Report is based on analysis of 24,134 online interviews that were carried out with a nationwide sample of individuals and households in early 2017. This publication is available in PDF format for $99.95 (IHRSA member price) and $199.95 (non-members).


About IHRSA
The International Health, Racquet & Sportsclub Association (IHRSA) is the trade association representing health and fitness facilities, gyms, spas, racquet and sports clubs, and suppliers worldwide. Its mission is to grow, promote and protect the health and fitness industry. As one of the world's leading authorities on the commercial health club industry, IHRSA regularly conducts industry and consumer research, along with club operator studies. For more information see IHRSA’s research.

Contact IHRSA public relations with media inquiries.


BOSU Releases the BOSU Complete Workout System Certification Using CoursePlus

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San Diego, CA – October 5, 2017 – CoursePlus is proud to announce that the BOSU Complete Workout System Certification is now available online. Their most popular, and most essential, certification can now be completed in the comfort of your home at your pace!

The BOSU Complete Workout System Certification is designed to help Group Fitness Instructors, Personal Trainers, Small Group Trainers, and hybrid fitness instructors successfully integrate the BOSU Balance Trainer into a wide variety of fitness settings. You’ll unlock the potential of the BOSU Balance Trainer with this foundational balance training certification that combines science, practical application and over 150 BOSUexercises and drills.

It’s a jam-packed training that will provide you with a toolbox full of ideas to make the BOSU Balance Trainer more effective in your club, in your classes and with your clients. This certification takes you step by step through the BOSU Complete Workout System, provides you with 9 workouts you can start using right away, and gives you a unique system to help progress, regress, or vary any exercise. This online workshop will teach you the science behind functional balance training, teaching skills to accommodate all levels of fitness, and new tools and ideas for designing endless BOSU workouts that are effective and fun!

This robust online certification includes access to an extensive exercise library, 9 exercise charts categorized by workout focus, and an in-depth manual that includes the science behind functional balance training as well as variations to all of the drills listed on the exercise charts. 

In addition to BOSU, other world-class education companies including EXOS, TRX, and ACSM use CoursePlus to deliver industry-leading education. 

Jason Davis, President of CoursePlus (an Inspire360 company), said “I’m excited that the BOSU Complete Workout System Certification is now available for fitness professionals to complete. Their certification offers extremely valuable education for industry professionals to learn from.” 

About Inspire360

Inspire360 is dedicated to providing inspired software that is fanatically focused on helping health clubs and organizations in the fitness and wellness industry achieve remarkable things. Originally developed under IDEA Health & Fitness Association, the company builds on decades of experience in the health and fitness industry to deliver world-class software to educate fitness professionals and enhance profits for health clubs. Its two flagship products, ClubConnect and CoursePlus, are used by some of the most respected names in fitness, like the American College of Sports Medicine, EXOS, Lifetime Fitness, and Gold's Gym. For more information, visit www.inspire360.com.

The IHRSA 2017 European Club Leadership Award Goes to Jon Wright

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London, England and Boston, MA, USA – October 23, 2017 – IHRSA, The International Health, Racquet & Sportsclub Association has announced that Jon Wright, founder of Xercise4Less in the U.K., is the recipient of IHRSA’s 2017 European Club Leadership Award. The award was presented on Monday, October 23 in London, England, during the association’s 17th Annual European Congress.

The IHRSA European Club Leadership Award annually recognizes a leader in the European fitness club industry who has advanced their company and the industry through strong leadership and performance. 

“Nine years ago, Jon Wright saw a gap in the U.K. industry. He believed there was a need and demand for a low-cost gym with affordable, accessible facilities and a robust group exercise offering,” said Derek Gallup, chair of the IHRSA Board of Directors, in making the award presentation. “Xercise4Lessor the ‘Peoples’ Gym’ as it is popularly knownwas born. Today the company serves 350,000 members in 48 facilities located around the U.K.”

The company’s success can be attributed, in part, to its innovative approach to connecting members with each other and their staff beyond the walls of the club. Xercise4Less accomplishes this by creating their own fitness app, an investment that has had a tremendous impact on retention and has more than paid for itself, according to Wright.

“In an effort to contribute to reversing the childhood obesity epidemic, Jon and his team launched the Xercise4kids program, for kids ages 3 to 5, two years ago,” Gallup said, noting that the program encourages families to exercise together starting when children are young. The classes which are free to nonmembers as well as membersare set up so that a parent or caregiver participates with the child.

“These are just a few of examples of how Xercise4Less is innovating and working to fulfill their mission to change people’s lives for the better each day,” Gallup said.

The IHRSA Awards Program seeks to “recognize, celebrate, and inspire.” For more information about IHRSA’s annual industry awards, including prior recipients and open applications, please visit IHRSA’s website.

About IHRSA

The International Health, Racquet & Sportsclub Association (IHRSA) is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion. IHRSA's events provide a vast array of speakers on business and corporate culture, instructional sessions on all aspects of succeeding in the health club industry, social events to mix and mingle with peers, and the most spectacular trade shows in the industry. IHRSA's mission is to grow, protect and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful.

About the IHRSA European Congress

IHRSA, the International Health, Racquet and Sportsclub Association hosts an annual meeting for leaders in the European Health Club Industry. With an average of over 500 of the industry’s business leaders in attendance, the annual IHRSA European Congress offers one of the best networking opportunities for the industry in Europe. The event features seminars presented by an array of speakers from within and outside the industry, with a dual focus on improving operational performance and seizing new opportunities.

The 2017 IHRSA European Congress is sponsored by American Council on Exercise, Core Health & Fitness, eFitness Software, eGym GmbH, Fabiano Designs, Financo Inc., Funxtion International BV, GANTNER Technologies, InBody Co., Ltd., InTouch Technology, Johnson Health Tech. Co., Ltd. / MATRIX FITNESS, Keiser Corporation, Les Mills International, Life Fitness, miha bodytec GmbH, milon industries GmbH , MINDBODY, MYZONE, National Strength & Conditioning Association (NSCA), OJMAR, Perfect Gym, Polar, Precor, Pulse Fitness, QualiCert - Qualitop International, SoulBody BARRE, STRONG by Zumba, Technogym SpA, Thinkerly srl, Virtuagym, Wattbike Ltd, and Wexer Virtual.

650 from 40 Countries Attend IHRSA European Congress

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London, England and Boston, MA, USA – October 30, 2017 – A record-breaking 650 delegates came together in London for the 17th annual IHRSA European Congress, which concluded on 26 October. Participants traveled from 40 countries and five continents to network and learn about how new developments in technology are impacting the health and fitness club industry.

“IHRSA is especially grateful to our local host, David Minton, director of The Leisure Data Base Company and his staff for helping to make this our most successful Congress ever,” said Joe Moore, president and CEO of IHRSA.

Among the many highlights of the programme were:

  • The presentation of the IHRSA European Club Leadership Award to Jon Wright, founder of Xercise4Less in the U.K.
  • More than a dozen seminars, including two keynote presentations and a CEO panel discussion about Europe as the “Epicentre of Industry Growth & Innovation”
  • Simultaneous interpretation into six languages and discussion groups by language helped attendees apply what they learned to their businesses
  • A sponsor showcase where club operators could connect one-on-one with leading industry suppliers
  • Walking tours of some of London’s leading health clubs
  • The announcement that the 2018 IHRSA European Congress will be held 15-18 October in Lisbon, Portugal

See more at #ihrsacongress, and view a short video of the event.

About IHRSA

The International Health, Racquet & Sportsclub Association (IHRSA) is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion. IHRSA's events provide a vast array of speakers on business and corporate culture, instructional sessions on all aspects of succeeding in the health club industry, social events to mix and mingle with peers, and the most spectacular trade shows in the industry. IHRSA's mission is to grow, protect and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful.

About the IHRSA European Congress

IHRSA, the International Health, Racquet and Sportsclub Association hosts an annual meeting for leaders in the European Health Club Industry. The annual IHRSA European Congress offers one of the best networking opportunities for the industry in Europe. The event features seminars presented by an array of speakers from within and outside the industry, with a dual focus on improving operational performance and seizing new opportunities.

The 2017 IHRSA European Congress is sponsored by American Council on Exercise, Core Health & Fitness, eFitness Software, eGym GmbH, Fabiano Designs, Financo Inc., Funxtion International BV, GANTNER Technologies, InBody Co., Ltd., InTouch Technology, Johnson Health Tech. Co., Ltd. / MATRIX FITNESS, Keiser Corporation, Les Mills International, Life Fitness, miha bodytec GmbH, milon industries GmbH , MINDBODY, MYZONE, National Strength & Conditioning Association (NSCA), OJMAR, Perfect Gym, Polar, Precor, Pulse Fitness, QualiCert - Qualitop International, SoulBody BARRE, STRONG by Zumba, Technogym SpA, Thinkerly srl, Virtuagym, Wattbike Ltd, and Wexer Virtual.

Leading Health and Fitness Nonprofit Welcomes New Board Members in Its Reach Beyond Traditional Fitness Industry

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Six experts from diverse industries join American Council on Exercise in its mission to get people moving


San Diego, CA – October 26, 2017 — The leading health and fitness nonprofit, The American Council on Exercise (ACE), announces six new board members with expertise in fields that will support the organization’s mission to get people moving. 

“The tide won’t turn on inactivity-related chronic disease if we approach systemic problems in isolation,” says American Council on Exercise CEO Scott Goudeseune. “The diversity of skill sets and backgrounds in our board of directors will help us equip more people with the skills, expertise and credentials to help people adopt and maintain physically active lifestyles, and advancing programs that bring physical-activity options to places and populations where it’s most needed.”

Each new board member brings experience and connections as an accomplished leader in their respective industries including healthcare, technology, public health and policy, military and government, energy, corporate culture and leadership, fitness, medicine, social justice and community planning. 

ACE welcomes the following to its board of directors:

  • Dr. Gregory Degnan, chairman of the Hospital Medical Affairs Board and member of the medical staff at Sentara Martha Jefferson Hospital, medical director at Atlantic Coast Athletic Clubs, and associate clinical professor of orthopedic surgery at the University of Virginia
    Dr. Degnan is passionate about of the movement to integrate the fitness industry into healthcare, and is leading the effort as a researcher, medical doctor and executive.

  • Sandi Gordon, founder and chief executive officer at Healthitology
    As an expert on integrative healthcare and corporate leadership and change management, Gordon supports ACE efforts to implement movement solutions that span multiple industries and whole-community systems. She has led similar partnerships between healthcare systems, military departments, Fortune 100 corporations and more.

  • Jenny Lee, global marketing director for women’s health at Boston Scientific
    Lee brings to ACE experience with marketing and change management for some of the largest sports medicine products and medical technology devices. She has served on the board of directors for both the American Legacy Foundation and the American Lung Association.

  • David Nixon, chairman and chief executive officer at InformedDNA
    Nixon has extensive experience in healthcare services, advocacy, public policy and non-profit governance as the chairman and CEO of the leading genetic benefits management company in the US.  His insights into the future of healthcare technology systems will help guide ACE’s efforts to integrate healthy movement into personalized healthcare.

  • Fred Sherman, chief operating officer at CLASP
    Sherman brings more than 15 years of senior management to ACE. He serves on the board of directors for Advocates for Youth and Capital City Public Charter School and has held senior leadership positions for several other nonprofit organizations including BoardSource and the Gay & Lesbian Victory Fund and Leadership Institute.

  • Fred Hoffman, owner of Fitness Resources
    With more than 30 years of experience developing fitness-industry businesses in more than 50 countries, Hoffman’s experience empowers ACE efforts to lead a foundational shift toward sustainable lifestyle change in the global fitness industry. Hoffman is an ACE certified personal trainer and group fitness instructor as well as the recipient of the 2007 IDEA Fitness Instructor of the Year Award. 

In addition to its new board members, ACE also acknowledges current board members stepping into new board of director roles. Shannon Fable, owner of GroupEx Pro, has officially become the organization’s vice chair. John Breslin Ph.D, a leader of the Unit for Social Software at DERI, the world's premier semantic web research institute, will now serve as secretary and Scott Alarcòn, CEO of Georgetown Health Foundation, will serve as treasurer. 

To learn more about ACE’s complete board of directors, please visit acefitness.org/about-ace/our-team/board-of-directors.aspx.

 

About ACE

With a mission to get people moving, the nonprofit organization American Council on Exercise (ACE) educates, certifies and represents more than 70,000 currently certified fitness professionals, health coaches and other allied health professionals. ACE advocates for a new intersection of fitness and healthcare, bringing the highly-qualified professionals ACE represents into the healthcare continuum so they can contribute to the national solution to physical inactivity and obesity. ACE is the leading certifier in its space and all four of its primary certification programs are accredited by the National Commission for Certifying Agencies (NCCA), the gold standard in the United States for accreditation of certifications that assess professional competence. ACE also plays an important public-service role, conducting and providing science-based research and resources on safe and effective physical activity and sustainable behavior change. For more information, call 800-825-3636 or visit ACEfitness.org. AMERICAN COUNCIL ON EXERCISE, ACE and ACE logos are Registered Trademarks of the American Council on Exercise.

Leading Health and Fitness Nonprofit Hires Chief Strategy Officer, Signals Intent to Be Part of Broader Efforts to Increase Physically Active Lifestyles

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New role filled by strategic-planning expert and facilitative leader with experience driving key initiatives for the American Council on Exercise

San Diego, CA — November 1, 2017 — The American Council on Exercise (ACE) has added a chief strategy officer to its executive team in an effort to expand the organization’s work beyond the traditional fitness sector, support the spread of grassroots community physical-activity programs and stewarding cross-sector collaboration to integrate physical-activity intervention into healthcare. Hired to fill the new role is Shane Kinkennon, a strategic planning expert and facilitative leader who has driven key initiatives and special projects for ACE since 2012.

“As part of our mission to get people moving, ACE seeks to reach far beyond the fitness industry to facilitate broader efforts that will speed the adoption of physically active lifestyles for everyone,” said Scott Goudeseune, president and chief executive officer for ACE. “In his new role, Shane will steward improvements to ACE’s core operations and key processes, as well as cultivate innovative programs and initiatives that play to our organization’s strengths. It’s an investment in more vigorous pursuit of our lofty mission.” 

Kinkennon will help ACE craft initiatives, align internal resources and unlock the organization’s full potential to equip far more people with the skills, training and credentials necessary to be true influencers for physically active living in communities across the country. Kinkennon will also support ACE’s work in state capitals and in Washington D.C., to advance public policies to bring science-based physical-activity options to people directly where they live, work, play and pray.

From 2015-2017, Kinkennon served as project director for the ACE-funded Prescription for Activity (PfA) Task Force -- a national group of business, academic, philanthropic and government experts spanning preventive-care, disease prevention, care delivery, public health and fitness. The PfA Task Force convened to map out how to mobilize healthcare, working in concert with the communities it serves, to help far more Americans achieve physical-activity levels recommended by the U.S. government. ACE convened the PfA Task Force because studies show that advice from health professionals can significantly influence the adoption of healthy lifestyle behaviors, including regular physical activity.

The U.S. Preventive Services Task Force has called for the integration of physical-activity interventions into healthcare for large categories of patients who are at risk of costly lifestyle disease and other chronic conditions. 

Before joining ACE, Kinkennon was cofounder and partner at the strategic-planning firm Wolfe Kinkennon, where he worked with groups ranging from a task force of state Medicaid directors, benefit decision-makers at the nation's leading health plans, education-reform advocates in Colorado and nationally, and leading national outdoor-recreation groups. Prior to that, he was the founder and principal of Kinkennon Communications Inc, where for 11 years he helped philanthropies, leading national nonprofits, major trade associations, and issue-based coalitions to achieve mission and business aims through strategic communications. 

Kinkennon began his career in Washington D.C., where he designed, led and supported comprehensive public-affairs campaigns on health, financial services, retail, technology, education reform, food safety, and other public-policy issues. Before moving to San Diego to join ACE, he was living and working in Colorado.

 

About ACE

With a mission to get people moving, the nonprofit organization American Council on Exercise (ACE) educates, certifies and represents more than 70,000 currently certified fitness professionals, health coaches and other allied health professionals. ACE advocates for a new intersection of fitness and healthcare, bringing the highly qualified professionals ACE represents into the healthcare continuum so they can contribute to the national solution to physical inactivity and obesity. ACE is the leading certifier in its space and all four of its primary certification programs are accredited by the National Commission for Certifying Agencies (NCCA), the gold standard in the United States for accreditation of certifications that assess professional competence. ACE also plays an important public-service role, conducting and providing science-based research and resources on safe and effective physical activity and sustainable behavior change. For more information, call 800-825-3636 or visit ACEfitness.org. AMERICAN COUNCIL ON EXERCISE, ACE and ACE logos are Registered Trademarks of the American Council on Exercise.

Genesis Health Clubs Continues Explosive Growth with Move Into Colorado

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Miramont Lifestyle Fitness joins Genesis Health Clubs rapidly growing family of locations

Wichita, KS — November 1, 2017 — Miramont Lifestyle Fitness announces today the sale of all four health clubs, located in Fort Collins, Colorado, to Genesis Health Clubs based in Wichita, Kansas. This includes the three main full-service health clubs under the Miramont Lifestyle Fitness name: Miramont North, Miramont South and Miramont Central, with amenities such as indoor and outdoor swimming pools, tennis courts and a climbing gym, as well as REVE fitness, a boutique studio currently operated by Miramont Lifestyle Fitness.

Founder and owner Cliff Buchholz is pleased to have Genesis taking the reins of Miramont Lifestyle Fitness. “It’s nice to be able to turn these clubs over to a like-minded individual. Between our love for fitness and entrepreneurial spirits, I know that my clubs are going to someone who shares the vision I’ve spent decades building. These clubs are who I am. I wouldn’t have it any other way.”

With this acquisition, Genesis Health Clubs expands its footprint to 44 clubs throughout Kansas, Nebraska, Missouri, Oklahoma, and now Colorado. 

Genesis Health Clubs owner Rodney Steven II commented, “It’s such a natural fit. Miramont Lifestyle Fitness does so many great things and they are similar to our clubs in a lot of ways. Plus, we’ve wanted to expand into Colorado for some time. I’ve long admired the state’s dedication to health and fitness; we’re going to fit right in.”

While the ownership will be new, Steven assured members they won’t be seeing any sudden changes. “Often, we move in to clubs that need a lot of help and rehabilitation. In this case, we’re happy to be taking the keys to exceptionally well-run clubs. This is a tremendous opportunity to learn, while striving to meet and exceed the high standards the members expect.”

“Cliff is an industry icon,” said Steven. “He and his team have spent over 40 years building a shining beacon of fitness in Fort Collins. He was one of the top 20 tennis players in the country and he was one of the founders of the Lipton Open. What a legend. We are proud and humbled to have the opportunity to work hard to continue his legacy.”

When asked about future plans in Colorado, Steven grinned. “We’ll see what the future holds. Right now, I’m just focused on running these clubs right. Of course, I won’t mind getting some workouts in these beautiful facilities while soaking in the mountain views in the meantime.”

For more information visit genesishealthclubs.com.

About Genesis Health Clubs

As its name implies, Genesis Health Clubs is a place for new beginnings. Members enjoy state-of-the-art equipment, group fitness programs and customized personal training programs. Members receive professional health and fitness coaching from certified staff grounded in expertise and intensive training. Facilities feature racquetball and basketball courts, tennis courts, indoor running tracks, swimming pools, whirlpools and dry saunas. The clubs offer childcare at most locations.

Genesis has 44 clubs in Kansas, Missouri, Oklahoma, Nebraska and Colorado. The new Miramont locations include North, South and Central branches, as well as the Reve Fitness boutique studio, all located in Fort Collins, CO.

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FitFixNow Brings Continuing Ed into 21st Century

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ATLANTA, GA — November 1, 2017 — For decades, the only answer to getting Continuing Education Units, or CEUs, was either attending an expensive conference or getting something through the mail, be it a book, CD, DVD or even VHS tape. At the initial founding of FitFixNow, no one was offering 100% online, 100% on-demand courses which could be taken on the individual's own schedule.

This is what motivated FitFixNow to start producing 100% online courses and exams with an instant certificate delivered after completion. FitFixNow’s co-founder, Jane Curth, has spent her entire professional life in fitness education at the collegiate level. This included pioneering online education for students and using that experience to make FitFixNow the best learning experience it can possibly be.

She’s also held her Personal Training certification with the American Council on Exercise, or ACE, since 1998. But she knows first hand how essential it is to get CEUs done because she let her certification lapse a few years later.

“I couldn’t believe I let it happen,” Curth began, “it was such a huge pain and inconvenience to go through that whole process of getting certified again. Just renewing the certification would have been so much easier.” Ever since, FitFixNow has sought to offer the best pricing and most convenience when serving fitness professionals.

“Easy use and convenience, along with proper instruction, really is what we have to offer,” Curth continued. “Being able to access quality educational content in a modern way will make the industry that more accessible to everyone.”

 

Branded Training Courses for Gyms

FitFixNow has also begun partnering with boutique gyms looking to save money on training services for new employees, personal trainers and class instructors. This is a great way for a small gym owner to really save time and money by using online video training to make sure that their employees receive consistent, top-quality training without the need for expensive and time-consuming in-person instructors. 

This can enable a gym that normally couldn’t afford such services a much better price point and access to this type of service. It will ensure that standards are clearly explained so that everyone in the gym in each respective position can better-execute their jobs, leading to more satisfied clients. 

Currently, there is a robust offering of CEU courses on their website, www.fitfixnow.com. For gym training inquiries, please reach out to info@fitfixnow.com.

CONTACT

Blake Hoffmeyer, Communications Director

Jane Curth, CEO

(530) 638-3484

info@fitfixnow.com


Solution One Partners Introduces its “Next Generation” Loyalty and Reward Platform to the Health Club Industry

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Phoenix, AZ — November 6, 2017 — Solution One Partners, the “Next Generation Loyalty and Reward Company”, has introduced its new reward delivery platform to the health club industry. The MyRewardStore.com web site, which is only accessible with a User Name and Password, provides an unparalleled level of functionality, innovation and services for members of the loyalty and reward programs managed by Solution One. Since the launch of its new technology in July, the company has signed contracts with health club clients representing over 400 locations, collectively representing 1.2 million prospective members.

The new platform enables health clubs to custom-design their own loyalty and rewards program using points, savings certificates or a combination of both. The platform also provides a comprehensive collection of premium incentives and rewards, including a branded merchandise solution, local dining and attractions, nationwide concerts and sporting events, prepaid gift cards, brand-name merchandise, travel rewards and more.

Solution One Partners provides a one-stop-shop for customer and employee reward fulfillment, integrating seamlessly with clients’ operations while providing an exciting user experience. Solution One Partners delivers engaging rewards that are easy to launch, highly customizable, and simple to use. And finally, the Company provides marketing support for the program, as well as a superior level of customer service.  

The platform is also designed to provide benefits for health club employees, who can access many of the same benefits as customers and members. As with their customer loyalty program, clients have the option to custom-design an employee incentive program on the Solution One Platform, recognizing and rewarding team members for sales, individual performance and significant milestones such as anniversary dates and birthdays.

 “As veterans of the loyalty and rewards industry,” notes David Gould, President of the Company, “we took a hard look at how health clubs develop and manage these programs and concluded we could do it better. Our new rewards delivery platform raises the bar in terms of services, functionality, innovation and excitement for our clients and their customers.”

 

About Solution One Partners

Solution One Partners develops and manages turn-key, custom-designed loyalty and incentive programs for clients in select industries. The Company’s “Next Generation” rewards platform provides a wide range of awards for members and employees of such programs that increase sales, impact retention, and create more loyal customers. Solution One Partners works with a number of strategic partners in the health club industry. For more information, please visit www.solutiononepartners.com or contact David Gould at 602.603.9988 or at david.gould@solutiononepartners.com.

IHRSA Releases 2017 Profiles of Success

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Top-tier health clubs reinvested more than one out of every five revenue dollars, posted 6% revenue growth and 4% net membership growth in 2016

BOSTON – November 15, 2017 - Today, the International Health, Racquet & Sportsclub Association (IHRSA) released its annual Industry Data Survey (IDS) results and the accompanying publication, IHRSA Profiles of Success. The report provides a detailed analysis of the annual performance of leading health and fitness clubs, including results in key metrics such as revenue, membership growth and retention, traffic, payroll, non-dues revenue, and EBITDA. Club reinvestment and profit center analysis as well as income statement and balance sheet data are also provided.

"IHRSA's annual Industry Data Survey results show how leading club operators stand out, posting strong performance in financial and membership indicators,” said Jay Ablondi, IHRSA's executive vice president of global products. “While the overall sample posted solid results, club operators among the top 25% in terms of club reinvestment continued to outperform their peers. According to the latest survey, these clubs allocated 20% of total revenue to club reinvestment and outperformed the overall sample in revenue growth, EBITDA, and net membership growth.”

A total of 113 club companies, representing 6,391 locations, participated in the IDS. Overall, clubs posted net membership growth of 2.9% from 2015 to 2016. EBITDA and revenue growth were recorded at 16.8% and 3.2%, respectively. As a whole, participating clubs indicated reinvesting 6.6% of total revenue. Top performers, who typically reinvested 20.4% of total revenue, posted revenue growth of 6.4%, net membership growth of 4.3%, and had an EBITDA of 23.5%.

Profiles of Success also provides key performance indicators by club type and size along with profit center analyses. Key findings include:

  • Multipurpose facilities posted 2.8% revenue growth, while fitness-only clubs recorded 5.1% revenue growth.

  • The smallest club segment (under 25,000 square feet) posted the greatest net membership growth at 6.3%.

  • Among participating clubs, personal training is the number one profit center, accounting for a median of 8.4% of total revenue generated.

  • At fitness-only clubs, small group training ranked second among leading profit centers, while racquet claimed second at multipurpose clubs.

“With Profiles of Success, club operators can compare their performance results across profit centers, membership growth and traffic as well as income and expense categories,” said Melissa Rodriguez, IHRSA’s senior research manager. “Along with The IHRSA Health Club Consumer Report, Profiles is an annual must-have publication for any club operator seeking to better understand health club performance, improve insights on fitness consumers, and, ultimately, grow their business.”

Profiles of Success is based upon membership and financial data for 2016 and 2015, provided voluntarily by 113 club companies, representing 6,391 facilities. The report provides key performance indicators for several club types: fitness-only, multipurpose, independent, and multi-chain facilities as well as breakouts by club size and monthly dues. A snapshot of health club consumer participation and demographics are also included. In addition, the publication contains a profit center section that analyzes revenue streams from personal and small group training, racquet sports, spas, pro shop/retail, food & beverage, children's/youth programs, and aquatics/pool.

The report is also available in three parts for those who don’t need the full publication:

  • Part 1: Executive Summary and Industry Outlook

  • Part 2: Membership Pricing, Payroll, and Facilities

  • Part 3: Financial and Operating Performance

Profiles of Success may be purchased at ihrsa.org/profiles. The entire PDF can be purchased for $499.95 ($249.95 for IHRSA members). The three separate parts are available for $179.95 each ($89.95 each for IHRSA members).

The IHRSA Health Club Consumer Report is available for $199.95 ($99.95 for IHRSA members).

For more information or questions, contact IHRSA Research or call + 1-617-951-0055.

About IHRSA
The International Health, Racquet & Sportsclub Association (IHRSA) is the trade association representing health and fitness facilities, gyms, spas, racquet and sports clubs, and suppliers worldwide. Its mission is to grow, promote and protect the health and fitness industry. As one of the world's leading authorities on the commercial health club industry, IHRSA regularly conducts industry and consumer research, along with club operator studies.


 





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