HILTON HEAD ISLAND, S.C. (June 29, 2017) — More and more Americans are choosing Cardio Tennis, a high-energy group fitness workout that combines the best features of tennis with cardiovascular exercise, as their means to get healthy and fit. In the latest national survey of 118 sports and activities, Cardio Tennis was ranked No. 1 in year-over-year growth in terms of participation. The annual sports participation study, conducted by the Physical Activity Council (PAC), showed that Cardio Tennis participation in the U.S. jumped 16.7 percent from 2015 to 2016, to more than 2.12 million participants. Cardio Tennis has seen a 156 percent increase since first being measured by the PAC study in 2008. Developed by the U.S. Tennis Association (USTA) and Tennis Industry Association (TIA) in 2005, Cardio Tennis delivers a full-body, calorie-burning workout. “We are very pleased with how Cardio Tennis has been growing, both in the U.S. and globally,” says TIA Executive Director Jolyn de Boer. “Cardio Tennis plays to Americans’ health and fitness preferences, and also helps tennis coaches and facilities grow their player base.” “Cardio Tennis is a very social group fitness class that uses tennis to provide aerobic and anaerobic workouts,” says Cardio Tennis Global Education Director Michele Krause. “More than 3,000 tennis professionals are delivering Cardio Tennis in the U.S.” The activity on the court uses tennis balls with slightly lower pressure than regular yellow tennis balls. “These balls level the playing field for all participants and allow players to hit many more shots than they would with yellow tennis balls,” says Krause. “When you combine all these ‘touches’ on the ball with the movement of getting to the ball and recovering, you have a workout in which it’s possible to burn 500 to 1,000 calories safely in an hour on court—all while improving your tennis skills and having a lot of fun.” A key to Cardio Tennis is for players to use a heart-rate monitor to ensure they’re within the proper “zone” for improved fitness and performance. “Cardio Tennis instructors are trained in making sure participants are warming up, playing, and cooling down properly to achieve their best results safely,” says Chris Ojakian, executive director of racquet sports for Elite Racquet Sports of Los Angeles and a longtime global trainer for Cardio Tennis. “It’s gratifying when players tell me they’re achieving their fitness and weight-loss goals because of the workout they get playing Cardio Tennis.” The “group” aspect of a Cardio Tennis session also is important. “With six to eight players on a court in a Cardio Tennis workout, there’s a real team camaraderie to the session,” says Heather Silvia Killingsworth, president of the Silvia Tennis Academy in the Atlanta area and a Cardio Tennis global trainer. “What’s great is that players will not only do Cardio Tennis with their friends and teammates, but participants also meet new people, too, who all share a common goal to get healthier and fitter.” Managed by the TIA, Cardio Tennis also is spreading around the world, with formal partnerships with tennis associations in the United Kingdom, Australia, South Africa, Japan, Belgium, Canada, Germany, Italy and most recently, India. “We think we’ll continue to see Cardio Tennis participation increase, as more and more Americans becoming concerned about the ‘inactivity pandemic’ and the rise in obesity rates in the U.S.,” de Boer says. “Tennis is one of the healthiest activities. In fact, this industry recently created a Tennis Health & Wellness Task Force to help promote the health, fitness, wellness and life benefits of the sport.” Tennis has historically been called ‘the sport for a lifetime,’” and according to world-renowned scientists from a variety of disciplines, there’s no doubt that tennis is one of the best sports to play—at any age. In fact, an Oxford University study released last fall that followed more than 80,000 people for an average of nine years determined that of all sports surveyed—including swimming, aerobics and biking—those who played racquet sports such as tennis were least likely to die over the study period. The study showed that participation in a racquet sport such as tennis decreases early mortality risk due to heart disease by 56 percent. According to the PAC study, 48 percent of all tennis players in 2016 described their fitness level as good, compared to 25.4 percent of the U.S. population overall. The 2017 Physical Activity Council Participation Report surveyed 118 sports and activities. The annual report is produced by a partnership of eight of the major governing bodies and trade associations in the U.S. sports and leisure industry. For more on Cardio Tennis, including where to find a location or certified professional delivering Cardio Tennis, visit CardioTennis.com About the TIA The Tennis Industry Association, the not-for-profit trade association for tennis, is THE unifying force in the tennis industry whose mission is to promote the growth and economic vitality of the business of tennis by working closely with its industry partners and in support of the USTA in their development of initiatives to increase tennis participation. Core TIA activities include producing more than 70 U.S. and global research reports annually on participation and consumer/trade research, managing the largest relational database, along with hosting annual TIA Tennis Forum, Leadership meetings and the T.O.M. Conference at major tournaments and events. Visit TennisIndustry.org or call 866-686-3036. |
Cardio Tennis Participation Surges In Latest National Physical Activity Council Survey
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IHRSA Releases English & Portuguese versions of Latin American Report (Second Edition)
More than 65,000 health clubs in region serve nearly 20 million members
Boston, MA - July 12, 2017 - Today, the International Health, Racquet & Sportsclub Association (IHRSA) released the English and Portuguese versions of The IHRSA Latin American Report (Second Edition) sponsored by Hoist Fitness. The Spanish version of the report has been available since March. This update to the groundbreaking 2012 report, was again produced in collaboration with Mercado Fitness (Argentina) with supported from Fitness Brasil.
The IHRSA Latin American Report is the most comprehensive examination of key Latin American health club markets. The 18 Latin American markets analyzed in the report generate US$6 billion in revenue from more than 65,000 clubs. Nearly 20 million Latin Americans are members of a health club.
“The health club landscape in Latin America is dynamic and has undergone significant developments since 2012,” said Guillermo Velez, editor and director of Mercado Fitness. “In addition to the growth of the low-cost segment, other developments, including economic indicators, increasingly savvy consumers, technology, the boutique phenomenon, and professionalization have all impacted and shaped the industry in Latin America.”
Along with analysis of the market landscape, the report contains an in-depth chapter on the impact of tax law on health clubs in Latin America. While tax law varies across Latin American countries, the burden of complying with regulations jeopardizes profitability of clubs in the region. In Brazil, tax-exempt incentives for health clubs are lacking as club operators are required to pay several taxes. Health clubs in Argentina, Chile, Colombia, and Mexico must pay a Value Added Tax (VAT) that often exceeds 15%.
“The IHRSA Latin American Report is an indispensable tool for club operators, investors, and market analysts,” said Jacqueline Antunes, IHRSA’s senior manager of Latin America. “Club operators can use the report to identify trends and areas for growth, while investors can use this valuable resource to identify profitable opportunities in the region. Finally, analysts and other stakeholders can rely on the report to explore the state of the industry and outlook for health clubs in Latin America.”
“The new report is a great resource for club operators and suppliers,” added Waldyr Soares, president of Fitness Brasil. “It is sure to be discussed by industry leaders in São Paulo at IHRSA/Fitness Brasil in August and throughout the region later this year.”
The IHRSA Latin American Report (Second Edition) (77 pages) is available at ihrsa.org/latin-america-report in English, Portuguese and Spanish as a PDF. Contact Jacqueline Antunes, IHRSA’s senior manager Latin America at ja@ihrsa.org or +1 617-951-0055 ext. 171 with questions or to order by phone.
In related news, the IHRSA State of the Mexican Health and Fitness Industry Report (64 pages) is available at ihrsa.org/research-reports as a PDF in Spanish and English. Published in December 2016, this report is the first comprehensive publication of the fitness market in Mexico.
About IHRSA
The International Health, Racquet & Sportsclub Association (IHRSA) is the trade association representing health and fitness facilities, gyms, spas, racquet and sports clubs, and suppliers worldwide. In addition to being the leading authority on industry research and information, IHRSA hosts major industry events on four continents, including the IHRSA/Fitness Brasil Latin American Conference in São Paulo, Brazil (31 August–2 September 2017), the IHRSA European Congress in London (23-26 October 2017); IHRSA Mercado Fitness Mexico City Conference and Trade Show (25-26 October 2017); ChinaFIt /IHRSA China Management Forum (13-16, November 2017) in Beijing, and IHRSA’s 37th Annual International Convention and Trade Show, in San Diego, California (21-24 March 2018). To learn more or to join, visit ihrsa.org. Find an IHRSA club worldwide at healthclubs.com.
About Mercado Fitness
Based in Buenos Aires, Argentina, Mercado Fitness (mercadofitness.com) conducts seminars, conferences and publishes a bimonthly Spanish language magazine for the sports club, gym and the fitness training community that is distributed throughout Latin America. Mercado Fitness is a strategic partner of IHRSA.
About HOIST Fitness Systems
Precision strength equipment, partnered with natural body motion, produces maximum results. This is the essential concept that has been inspiring the HOIST corporate evolution for nearly 35 years. San Diego, California, USA is home to the pioneering research, development and production of HOIST fitness equipment. With a history of innovation, HOIST equipment standards have become the very measure of excellence in strength training equipment worldwide. Join the Movement!™ Contact Hoist at 858-578-7676 or sales@hoistfitness.com.
About Fitness Brasil
Fitness Brasil (fitnessbrasil.com.br) is dedicated to developing business and careers related to fitness, health and wellbeing. Fitness Brasil hosts industry events, such as the annual IHRSA/Fitness Brasil Latin American Conference & Trade Show in São Paulo. Other Fitness Brasil events include: Fitness Brasil Internacional and various Fitness Business Tours throughout the year.
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IHRSA and ACAD BRASIL Agree to a New Strategic Partnership
More than 800 Brazilian club operators gain access to IHRSA resources and discounts
July 13, 2017 – Boston, MA – IHRSA, the International Health, Racquet & Sportsclub Association, and ACAD BRASIL announced a new strategic partnership in which all of ACAD BRASIL’s more than 800 members will gain access to IHRSA membership benefits, including several new Portuguese language resources to be launched over the coming year.
“This is a great moment for both associations,” said Gustavo Borges, president of ACAD BRASIL. “ACAD BRASIL and IHRSA recognize that the political and economic situation in Brazil is very challenging and we are committed to help club operators by giving them the tools and information they need to make sound business decisions.”
“IHRSA and ACAD BRASIL have been working together since 2000,” said Joe Moore, IHRSA president and CEO. “This agreement builds upon our long partnership to deliver tangible benefits to help the Brazilian fitness industry during these difficult times.”
In August, IHRSA will launch a new Portuguese language biweekly newsletter entitled, IHRSA Brasil, leading up to the 18th Annual IHRSA Fitness Brasil Conference & Trade Show the region’s largest gathering of club operators and industry’s suppliers, taking place August 31 - September 2 in São Paulo.
“It will be a busy year as we have several new initiatives planned, such as additional Portuguese language e-books on key operational topics, that will be given to ACAD BRASIL/IHRSA members,” said Jacqueline Antunes, IHRSA senior manager for Latin America.
Earlier this year, IHRSA published the second edition of the IHRSA Latin American Report in Portuguese, Spanish, and English language editions.
About IHRSA
The International Health, Racquet & Sportsclub Association (IHRSA) is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and fitness promotion.
IHRSA’s mission is to grow, promote and protect the industry; and provide its members with benefits that will help them be more successful. As one of the world's leading authorities on the commercial health club industry, IHRSA regularly conducts industry and consumer research, much of it included in IHRSA Membership. For more information visit ihrsa.org/research and ihrsa.org/membership.
About ACAD BRASIL
ACAD BRASIL, the Brazilian Health Club Association, acts to defend and develop the health club industry in Brazil, with emphasis on working on public policies that impact the industry and providing solutions for club operators at more than 34,000 clubs nationwide. ACAD BRASIL provides support on public policy, club operations, technical and commercial aspects for club operators and entrepreneurs. In addition, ACAD BRASIL fosters partnerships, networking and knowledge promotion.
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POWER PLATE INTRODUCES SMALL GROUP TRAINING PROGRAMS
New Programs Feature 12-Week Training Schedules for People at a Variety of Fitness Levels
CHICAGO – July 18, 2017 – Power Plate, the global leader in vibrating platforms that help you prepare faster, perform better and recover quicker, today announced the launch of its new small group training programs. This new training programming is designed to provide gyms and health clubs with training curriculums to bridge the gap between large group exercise classes and one-on-one training.
The new Power Plate small group training programs come with a package that includes a comprehensive launch kit that features Power Plate units and marketing support. Additionally, Power Plate will provide on-site training for the instructors who will be leading these new classes. Trainers will be provided with 30-minute class structures to implement 1-3 times per week, with 12 weeks of workouts bundled together. Every quarter a new 12-week workout will be released, providing a periodized approach to training with Power Plate. Participating facilities will be able to choose from several different curriculums aimed to address different fitness levels including:
- · Power Plate “X”
- · Power Plate “Strong”
- · Power Plate “Burn”
- · Power Plate “Zen”-
“We have seen a significant rise in the demand for Power Plate, and as the category leader, we are thrilled to introduce these new programs which will be a tremendous asset for any facility that chooses to implement them,” said Lee Hillman, CEO of Performance Health Systems, owner and manufacturer of Power Plate. “Our world-class trainers have put an incredible amount of time and detail into the development of the programming and we are confident they will be incredibly beneficial to our customers.”
The new small group training courses will make use of the Power Plate promodel. The pro5 offers a wide range of vibration frequency and time settings, allowing users to increase levels incrementally—to suit their individual training needs. The large plate surface allows for more options and also provides extended vibrations throughout the body.
For more information, visit powerplate.com.For the latest updates about Power Plate, follow @PowerPlateUSA on Twitter, @PowerPlateUSA on Instagram and /PowerPlateUSA on Facebook.
About Power Plate
Power Plate is owned, manufactured and distributed by Northbrook, Ill.-based Performance Health Systems LLC, a global company that delivers advanced technology solutions through its health and wellness equipment. Power Plate is the global leading vibrating platform that helps you prepare faster, perform better, and recover quicker. It makes you feel better by stimulating natural reflexes, increasing muscle activation, and improving circulation. Power Plate enhances any movement, simple or complex, typically performed on the ground.
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More Than 500 Leaders Expected at IHRSA’s European Congress in London
July 19, 2017 - Boston, MA, USA - “The Congress is coming back to London after 13 years and we couldn’t be more excited,” said Florian Cartoux, IHRSA’s Europe director. “London boasts some of the most exciting and diverse clubs in the country, and, in terms of revenue, the UK continues to be the biggest market in the fitness industry in Europe…This Congress provides an opportunity to return to the heart of fitness in Europe.”
With the theme “Fitness & Technology: Staying Ahead in an Evolving Industry,” the 17th Annual IHRSA European Congress will focus on what leaders need to know now as the club business continues to undergo rapid change.
“Technology is transforming the fitness industry globally, and it introduces risks and rewards both for club operators and their members,” points out Alison O’Kane Giannaras, IHRSA’s associate vice president of international development. “The Congress will permit attendees to hear some of the finest European futurists describe how technology is changing our business, and obliging us to adapt our club strategies.”
Keynote presentations will include:
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“Pioneering an Adaptive Digital Strategy,” sponsored by Technogym. Presenter Ben Hammersley, a futurist and internet technologist, is the author of 64 Things You Need to Know Now for Then, an editor-at-large for WIRED magazine, and the author of the term “podcast.” He’ll discuss the political, cultural, social, and corporate implications of the Internet of Things (IoT), and explain how clubs can create a successful, long-term digital strategy.
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“The Disruptive Leader,” sponsored by Keiser Corporation. Speaker Jamil Qureshi is the founder of JQED, Ltd., a London-based change consultancy, and one of the world’s foremost authorities in performance-enhancing psychology. The author of The Mind Coach: Be the Person You Really Want to Be, Qureshi has worked with professional cricket, football, and golf players; the management teams of Coca-Cola, Hewlett-Packard, and the Royal Bank of Scotland; and, even U.S. astronauts. The goal, in each of these cases, is to help these people and companies improve upon what they are already doing.
The programme will feature 12 additional presentations by club leaders and business experts. All presentations, including the keynote sessions, will be simultaneously interpreted in French, German, Portuguese, Russian, and Spanish.
“The biggest change in the programme this year is a greater investment in high-level business speakers,” reports Marc Gagnon, IHRSA’s senior meetings manager. “In the past, we primarily did concurrent sessions of industry presenters. This year, we’re doing all general sessions that will be an equal mix of industry leaders and non-industry experts.”
The event will feature several networking opportunities, including:
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A Sponsor Showcase, providing attendees with the opportunity to talk one-to-one with leading suppliers in a relaxed environment
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Opening and closing receptions
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Roundtable discussions
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A walking tour of some of London's best health clubs
Sponsors of the 17th Annual European Congress include: American Council on Exercise (ACE), Core Health & Fitness, eGym GmbH, Fabiano Designs, Financo Inc., GANTNER Technologies, Johnson Health Tech. Co., Ltd. / MATRIX FITNESS, Keiser Corporation, Les Mills International, Life Fitness, miha bodytec GmbH, milon industries GmbH, MINDBODY, MYZONE, National Strength & Conditioning Association (NSCA), OJMAR, Piloxing Academy LLC, Polar, Precor, QualiCert - Qualitop International, STRONG by Zumba, Technogym SpA, Thinkerly srl, Virtuagym, Wattbike Ltd., and Wexer Virtual.
For full programme details and registration information, visit http://hub.ihrsa.org/ihrsa-european-congress
About IHRSA
IHRSA, The International Health, Racquet & Sportsclub Association is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion. IHRSA's events provide a vast array of speakers on business and corporate culture, instructional sessions on all aspects of succeeding in the health club industry, social events to mix and mingle with peers, and the most spectacular trade shows in the industry.
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Grzymkowski Joins NutriMost Management Team
Los Angeles, California (PRWEB) June 28, 2017, Fitness Industry franchise expert and veteran Paul Grzymkowski has teamed up with NutriMost CEO/Founder Dr. Ray Wisniewski, DC, in expanding the NutriMost weight loss franchise concept in North America and other global markets. “I am extremely excited about joining Dr. Wisniewski and the NutriMost team in introducing the NutriMost Wellness & Weight Loss franchise platform throughout the world. NutriMost Wellness & Weight Loss is a perfect complement to the fitness industry. Truly an amazing science based weight loss and wellness concept” says Grzymkowski.
In April of 1980 Grzymkowski moved to Santa Monica, CA to join his brother as one of four managing partners of Gold’s Gym Enterprises, Inc. With the titles of President and International Director (Gold’s Gym Franchising, Inc.), Grzymkowski, during his 19-year tenure with Gold’s Gym redefined the business aspect of the fitness industry by developing the first comprehensive franchising system for facility operations. His efforts contributed to the opening of 535 franchised Gold’s Gym fitness centers in 47 states and 24 countries, with over two million members.
Paul Grzymkowski's background as the original driving force behind the creation, development and success of the Gold's Gym's Franchising program lends itself to the future success of NutriMost’s development and expansion as a revolutionary science based weight loss franchise concept in the North American medical fitness/wellness/spa market place.
Dr. Ray Wisniewski, DC, is the creator and founder of NutriMost Wellness & Weight Loss. His passion for helping each person live their MOST beautiful healthy life was the foundation for developing the NutriMost programs. His appreciation for each person’s unique wellness challenges led to the development of a truly customized plan that provides personalized supplementation and menus, professional supervision, an interactive 24/7 text guidance app and much more.
Dr. Ray has been credited time and again for transforming lives. Many clients have stated that NutriMost Wellness and Weight Loss is the first program that enabled them to successfully achieve their goals.
For more info about the NutriMost Franchise system please visit NutriMostFranchising.com
or contact Paul Grzymkowski at: PaulG@NutriMost.com Direct: 310-455-3395
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Walk Productions, Inc Releases New Walk Instructor Network (WIN) Using CoursePlus
(7/19/2017) San Diego, CA —CoursePlus is proud to announce today that Walk Productions, Inc. signed onto its learning management platform, solidifying its commitment to instructor education. Walk Productions was created by Leslie Sansone, internationally recognized fitness expert and creator of the Walk at Home® fitness program. Fitness industry certifications from organizations including The American College of Sports Medicine and Cooper Institute fueled Leslie’s 30 years of experience leading millions to health and wellness.
Starting today, Certified Walk 15® Instructors will have access to an exclusive support hub on the CoursePlus platform. WIN members will find a whole new world of new trainings and skill-boosting courses designed to help Instructors build knowledge and confidence as they grow their classes on the platform. The hub includes continuing education materials, exclusive ability to use the Walk 15® name and logo, marketing materials, private access to the Walk at Home video library, and more. In addition to Walk Productions, Inc, other world-class education companies including EXOS, TRX, ACSM, and BOSU use CoursePlus to deliver industry-leading education.
Jason Davis, President of CoursePlus (an Inspire360 company), said “I’m very happy to welcome Walk at Home to the CoursePlus platform. Their membership site offers valuable resources to Walk at Home Instructors and I’m excited for them to start learning on the platform.”
About Inspire360
Inspire360 is dedicated to providing inspired software that is fanatically focused on helping health clubs and organizations in the fitness and wellness industry achieve remarkable things. Originally developed under IDEA Health & Fitness Association, the company builds on decades of experience in the health and fitness industry to deliver world-class software to educate fitness professionals and enhance profits for health clubs. Its two flagship products, ClubConnect and CoursePlus, are used by some of the most respected names in fitness, like the American College of Sports Medicine, EXOS, Lifetime Fitness, and Gold's Gym. For more information, visit www.inspire360.com.
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Fight to Expand PA Sales Tax to Health Club Memberships Far From Over
August 2, 2017 – Boston, MA – Last week, Pennsylvania health clubs were alerted to the fact that a state sales tax imposition on health club memberships is still in play.
On July 25, Governor Tom Wolf held an unplanned Facebook Q & A session, during which he vocalized his support for property tax relief. Wolf’s announcement aligns with the Senate’s continuous effort to replace property taxes with an expansion of the state sales tax to include health club memberships.
If Senate Bill 76 advances in the General Assembly, Pennsylvania clubs would be required to charge a 7% sales tax on all membership accounts beginning January 1, 2018.
Because the state is currently in the midst of a budget stalemate, legislators have temporarily shifted their focus away from Senate Bill 76 until they can reach an agreement on a new revenue package to include in the new fiscal year budget. However, just because this bill is currently on hold, does not mean that this issue has been resolved.
In Pennsylvania, proposals to expand the state sales tax to health club memberships are common. IHRSA stopped the implementation of a number of bills—similar to Senate Bill 76—in 2015 and 2016, saving state health clubs approximately $35,000 per club. Because the sales tax proposal has not passed, clubs have also benefitted in other ways—businesses are running smoothly and are less concerned about declining numbers in areas like sales and member retention.
To make matters worse, once a sales tax proposal becomes law in one state, other states can—and often do—use it as an example to follow suit, regardless of whether passing such a proposal would be beneficial long term.
“We are seeing legislation that would impact the industry in states we have never worked in before ... So, if you operate in a state where you thought, ‘I don’t have to worry about a law that will hurt my business’ think again,” said Helen Durkin, IHRSA’s EVP of public policy.
Taxing physical activity creates a disincentive for individuals, families, and communities that wish to better their health by engaging in regular exercise and making healthy choices. Government officials should be encouraging participation in physical activity, not discouraging it by increasing costs associated with these services.
If you are a club operator (in Pennsylvania or elsewhere) and are facing a sales tax threat, please contact your representative and let them know that you oppose a tax on healthy lifestyles. And, if you are looking for other ways to get involved or have additional questions about this issue, please contact Suzanne Trainor, IHRSA’s government relations coordinator.
About IHRSA
The International Health, Racquet & Sportsclub Association (IHRSA) is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion.
IHRSA maintains a leadership role in advancing physical activity, which is critical to America’s health and the battle against obesity and chronic lifestyle disease. IHRSA supports policies that promote more active lifestyles to foster a healthier, happier more prosperous America.
If you have any additional questions regarding the information contained within this release, please contact Shannon Vogler, IHRSA’s communications and public relations coordinator.
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Study Shows Members Exercise Levels Increase by 40% with Gamification
AUSTRALIA – August 2, 2017 – MYZONE today reports the positive results of a recent gamification study performed by 12RND Fitness in Australia. The study showed an increase in every single metric, for every club who participated, with members training for longer periods of time, more often, and at a higher effort level.
The study took place during a 21-day period at fourteen 12RND Fitness facilities and involved more than 800 members. Utilizing MYZONE technology, 12RND Fitness reviewed the exercise data of its members involved during the 21-day challenge period and compared it to their exercise data 21 days prior to the challenge to assess the impact the challenge had on its members exercise behavior.
On average, members registered 38% more workouts during the study, burned 38% more calories, and earned 41% more MYZONE effort points or MEPs, which are awarded based on the members effort level for each minute of exercise, compared to the previous period. For some clubs members increased over 80% compared to the baseline period. In addition, analysis showed overall exercise was 16% higher in the post challenge period compared to pre-challenge, suggesting the positive effect of the challenge continued post challenge.
This supports other studies which have demonstrated the effect of gamification and MYZONE in increasing visit frequency and effort, in turn driving member retention and results. Through the MYZONE system, facilities can create in-club challenges, team vs. team challenges, as well as challenge other MYZONE facilities.
“MYZONE is an important part of our product and member experience,” said Tim West, Founder of 12RND Fitness, “It helps our members track their intensity and regularity of their workouts as well as enhancing social accountability and camaraderie amongst the club community. In this case it gave members a chance to represent their tribe in our club vs club challenge and members jumped at the chance to be involved. “
About MYZONE
MYZONE is a wearable fitness technology company that develops accurate wearable technology, to provide engaging and motivational experiences to support behavior change that make exercise habits stick. MYZONE’s primary markets are premium gyms and health clubs, corporate wellness sites and educational establishments. MYZONE is already represented in over 4,000 facilities in 35 countries. For more information, visit http://www.myzone.org/.
About 12RND Fitness
12 Round Fitness (12RND) is a new boutique fitness franchise which aims to provide the most convenient, results-driven product in the world. Each 12RND club is a purpose-built boxing and functional strength training facility, designed to deliver workouts created around the format of a 12- round boxing contest that maximising results for members in less than 45min.
The model is also designed to deliver results for franchise owners with a low initial investment, proven systems and strong returns. Testament to this is the growth rate of the group with over 50 franchises sold in the first 18 months and plans to enter the US and UK markets in early 2018. For more information about 12RND contact info@12round.com or go to www.12round.com
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Regupol America is the Official Flooring of the CrossFit Games
LEBANON, PA. August 2, 2017 – Regupol America a leading manufacturer in sports and athletic flooring products, has announced a two-year sponsorship with CrossFit Inc. as “The Official Flooring of the CrossFit Games”.
The official sponsorship runs through July 2019 and solidifies Regupol’s nine year relationship with the CrossFit Games. “We are thrilled to continue and formalize our relationship with the CrossFit Games and we support the growth and participation of this sport” said John Aten, vice president of sales and marketing, Regupol America. “We supplied flooring to the CrossFit Games flooring for nine years starting back in Aromas, CA then to Carson, CA and now to their new venue in Madison, WI. We are a sports flooring company and we understand the dedication, commitment and training needs of the CrossFit athletes; the CrossFit Games allows us to have world class CrossFit athletes compete on our flooring in their biggest event of the year.“
About Regupol America:
Regupol America LLC, is the United States subsidiary of German-based, BSW (Berleburger Schaumstoffwerk GmbH), is a third generation company founded in 1954. Headquartered in Lebanon, PA, the inventor of recycled rubber flooring manufactures sports and athletic training flooring, multi-purpose surfaces, and full line of acoustic underpayments and complimentary products. Regupol also offers state-of-the-art track & field surfaces that provide superior traction, uniformity and comfort – and meet stringent performance standards under IAAF guidelines. The company uses over 115 million pounds of recycled rubber in the manufacturing process. More than 110 million square feet of product is sold each year, with distribution in over 100 countries. Made of 100% post-consumer tire rubber, post-industrial EPDM rubber and additional renewable resources, Regupol America uses the finest raw materials and state of the art manufacturing. The portfolio of products withstands the most intense use, ensuring outstanding performance. Usain Bolt, the fastest man in the world endorses Regupol® tracks due to his record setting accomplishments at the 2009 Berlin World Championships. For more information about recycled rubber flooring, tracks, turf underlayment, and acoustics, visit www.regupol.com
About Crossfit:
CrossFit is a fitness regimen developed by Greg Glassman over several decades. Glassman, CrossFit's Founder and CEO, was the first person in history to define fitness in a meaningful, measurable way: increased work capacity across broad time and modal domains. He then created a program specifically designed to improve fitness and health.
CrossFit is constantly varied functional movements performed at high intensity. All CrossFit workouts are based on functional movements, and these movements reflect the best aspects of gymnastics, weightlifting, running, rowing and more. These are the core movements of life. They move the largest loads the longest distances, so they are ideal for maximizing the amount of work done in the shortest time. Intensity is essential for results and is measurable as work divided by time—or power. The more work you do in less time, or the higher the power output, the more intense the effort. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness.
The community that spontaneously arises when people do these workouts together is a key component of why CrossFit is so effective, and it gave birth to a global network of CrossFit affiliates that number over 13,000. Harnessing the natural camaraderie, competition and fun of sport or game yields an intensity that cannot be matched by other means.
The CrossFit Games are the world’s premier test to find the Fittest on Earth™. They are world-renowned as a grueling test for the toughest athletes on Earth as well as a thrilling experience for spectators. Since its inception in 2007, the CrossFit Games have become “one of the fastest growing sports in America,” according to Forbes.
The Games are a playing field where the fittest athletes are given a chance to distinguish themselves through consistently exceptional performances. In a single weekend, the CrossFit Games test athletes’ capabilities across broad time and modal domains. A wide variety of different events are intentionally included. In order to be satisfied that the CrossFit Games winners are truly the Fittest on Earth, we need to be confident the champions would also win other good tests of fitness.
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Paul Brown Mr Retention Partners With The Fitness Business Podcast In An Industry First
“Paul Brown is a world authority on the topic of retention, so it made perfect sense to have him launch our new podcast series,” said Chantal Brodrick from The Fitness Business Podcast recording studio in Sydney, Australia.
Throughout the month of August, the Fitness Business Podcast will add an extra show each week with a step by step guide on retention from Paul Brown. The 15 minute bonus show will go live every Friday and includes practical tips and advice to help any sized fitness business.
Now in it’s third year, the Fitness Business Podcast has embarked on adding more value to their community of listeners with the Intensive Series. These are bonus weekly shows with experts focusing on ‘to do’s’ for owners, managers and staff. In the next 6 months, there will be two more intensives: sales with Casey Conrad and financial management with New York Best Seller Mike Michalowicz.
“After 114 shows and over 125,000 downloads we know we have a great weekly podcast that motivates, inspires and educates the industry. We felt we needed to get back to grass roots and help our listeners with practical tips. The Intensives are designed to be like a mini course or program that people can follow for a month,” explained Chantal.
Paul Brown, Managing Director of Face 2 Face Systems, has been helping fitness businesses internationally for over 22 years improve their retention. As the first guest, you are guaranteed quality information and expert advice that will keep you engaged.
“We are also super excited as ABC Financial have come on board to sponsor the Intensive Series. Their support has enabled us to transcribe Paul’s interviews and load a video version onto YouTube. We are very grateful for ABC Financials involvement and for Paul Brown contributing his time and I know the industry will love listening to the shows” said Chantal.
The Fitness Business Podcast is a weekly show and has a very impressive list of previous guests. Sarah Robb O’Hagan, Casey Conrad, Rasmus Ingerslev, Bill McBride, Brent Darden, Chuck Runyon and Justin Tamsett are industry leaders who have been on the show.
The weekly Fitness Business Podcast can be found on iTunes or at www.FitnessBusinessPodcast.com.
For more details about the world’s premier Fitness Business Podcast, contact from Chantal Brodrick on +61 2 9484 5501 or email chantal@fitnessbusinesspodcast.com.
About The Fitness Business Podcast
The Fitness Business Podcast is a weekly business podcast dedicated to providing quality first hand knowledge from industry experts, club owners doing creating amazing experiences and best selling authors.
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SoulBody launches newest program, SoulBody Power, in addition to their pre-choreographed programs SoulBody Barre and SoulBody Barre “Unhitched”
SoulBody Power, available for purchase and subscription to their current certified instructors brings clubs and studios a 30 minute HIIT class blended with the body sculpting benefits of BARRE with NO props.
Baltimore, MD – August 8, 2017 – SoulBody LLC a company that prides themselves on offering that “Boutique BARRE” experience to larger clubs and studios has created a third program called SoulBody Power to stay on trend, offering a 30 minute class that blends high intensity interval training (HIIT) with segments of barre exercises. A true “one and done” class!
Ann Marie Barbour, co-founder and co-creator of SoulBody adds, “members love the 30 minute format, they only have to grab a mat and bring their A-game ready to burn calories, shape their body and see results!”
Their first two programs SoulBody Barre using the ballet barre and SoulBody Barre “Unhitched” using a weighted bar has seen tremendous success in larger clubs such as Gold’s Gyms, Under Armour Performance Centers, YMCAs, Merritt Clubs and many others. Now with their third program, filling the HIIT niche, they are poised to offer that same cutting edge flow, creative moves, and consistency that only the pre-choreographed format can offer. Clubs offering the SoulBody programs set to motivating music are experiencing increased class sizes with the addition of SoulBody Power rounding out their SoulBody offerings.
Nicole Doenges, a SoulBody Master Training at Under Armour Performance Center boasts, “I’ve been teaching SoulBody Power for a year to my SoulBody Barre clients. They have seen results in their core, strength, endurance, flexibility and an overall beautiful tone in their body. They love the 30 minute commitment of “Power” that hits every muscle group and gives you that full-body workout. SoulBody Power combined with SoulBody barre brings on the burn, the shake and the non-surgical booty lift!”
Future Offerings
As SoulBody LLC continues to expand its sales force and master trainer team, allowing expansion of their SoulBody programming worldwide. They will continue to sift through the trends, gain insight and feedback from their SQUAD, members and club operators to create necessary pre-choreographed programming that will allow them to persist in their mission to “inspire through movement”.
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FITNESS FIRST ASIA PARTNERS WITH WEXER TO DELIVER NEW DIGITAL MEMBERSHIP
Fitness First Asia has announced the launch of a brand new digital membership, available to both members and non-members, in a bid to broaden the reach of the Fitness First brand and inspire people to stay active wherever they are.
The digital membership is delivered through the CustomFit app, Fitness First’s version of the award-winning Wexer Mobile app. This app will also now allow Fitness First to live-stream group fitness classes – from its clubs, direct to users wherever they are, and provide a library of hundreds of on-demand virtual classes.
The app – Wexer Mobile – was created as a white label mobile solution for operators to extend their reach beyond the four walls of the gym. Additional modules in the app include a workout builder, class bookings, challenges, results-focused programmes and a tool for PTs to prescribe bespoke workout plans for their clients.
Simon Flint, CEO of Evolution Wellness – the parent company for both Fitness First Asia and Celebrity Fitness following a recent merger – says: “Fitness First understands that in today’s busy life there may be occasions where members won’t always be able to make it to the gym, so we want to provide tools and content which will allow them to stay on track with their fitness regimen. We’re keen to continue to help keep people inspired wherever they may be – at home, at work, or while travelling – through fitness-rich experiences.
“This is why we have chosen to partner with Wexer in this unique way.”
Wexer CEO Paul Bowman adds: “Our key objective is to help clubs stay relevant in a world where consumers are increasingly looking online for fitness inspiration and content.
“Wexer Mobile is a digital extension of the club’s offering. It allows the operator to maintain its relationship with members 24/7, while also expanding the reach of the business by engaging a new cohort of non-gym-goers.”
About Wexer
Through a range of digital products and services Wexer helps club groups connect with members both inside and outside the four walls of the gym. The original product, Wexer Virtual, features world-class exercise content and allows 24h usage of group exercise and cycling studios. The gym floor product, Wexer Trainer, helps clubs activate their functional space. Wexer also offer Wexer Mobile, an app, which allows streaming of both live and pre-recorded classes as well as ‘on-the-fly’ exercise programming which can be used whenever, wherever.
About Evolution Wellness
Evolution Wellness brings together two leading fitness brands – Celebrity Fitness and Fitness First – under one roof to create one of the largest fitness club networks in Asia. It combines the expertise of one of the most established brands, Fitness First, with one of the fastest-growing brands in the health and fitness industry, Celebrity Fitness. The combined entity will wholly-own, manage, and operate all 153 fitness clubs across Asia.
About Fitness First Asia
Fitness First is one of the largest fitness brands in the world and the largest in Southeast Asia. In Asia alone, there are more than 90 Fitness First clubs across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, and Thailand. With over 222,000 members generating close to 15 million visits per year, Fitness First carries unparalleled brand equity across the region. With an unrivalled club network in the region, a unique range of proprietary group fitness classes / experiences, class-leading fitness app CustomFit, and a reputation for great customer service, Fitness First is well placed to build on its leadership position in the fast-growing Asian fitness market.
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Agenda and Speakers Announced for 18th Annual IHRSA / Fitness Brasil Latin American Conference & Trade Show
August 10, 2017 – Boston, MA – IHRSA, the International Health, Racquet & Sportsclub Association and Fitness Brasil have officially announced the agenda and speakers for the 18th Annual IHRSA / Fitness Brasil Latin American Conference & Trade Show. The event will take place at the Transamerica Expo Center in São Paulo, Brazil, August 31 through September 2, 2017.
Nearly 2,000 health club owners, operators, and industry experts are expected to attend the full, three day conference, and approximately 15,000 will test out the latest fitness equipment and technology during trade show hours.
Derek Gallup EVP of Fitness for New Evolution Ventures (NeV) and the current Chair of the IHRSA Board of Directors, is the featured presenter. The focus of his presentation, “Achieve Extraordinary Results Even In Challenging Times,” will be on making the connection between leadership, fitness, and personal training.
“I’m looking forward to presenting at IHRSA / Fitness Brasil,” said Gallup. “I believe attendees will come away from my talk with a better understanding of global and local industry trends, and will gain valuable insight on how to grow business through positive leadership practices, creative thinking, unique fitness offerings, and fun.”
The event will also feature a number of keynote presentations from:
• Gustavo “Guga" Kuerten
Kuerten is a champion tennis player with 20 career singles and eight doubles titles. He is a three-time champion of Roland Garros (The French Open) who spent 43 weeks as the world's No. 1 player with a total of 358 career wins.
• Mailson da Nóbrega
Da Nóbrega is the former Finance Minister of Brazil and former Secretary General of the Ministry of Finance. He led a number of studies that resulted in the creation of the National Treasury Secretariat and the restructuring of the Brazilian Central Bank, and he is also a columnist for two major newspapers (Folha de S. Paulo and O Estado de S. Paulo), and Veja magazine.
• Claudia Elisa Soares
Soares serves on the Board of the São Paulo City Management Secretary, and is a former executive of companies such as AmBev, GPA, Via Varejo, Votorantim Cimentos, FNAC, Arezzo & Co, and Pão de Açúcar group.
• Eugenio Mussak
Mussak is an author and professor at FIA-USP and Dom Cabral Foundation in the areas of Leadership and People Management. He is also Scientific Director of the Brazilian Association of Human Resources, a columnist for the magazines Você S.A. and Vida Simples and the portal UOL, as well as a commentator for Radio Eldorado.
• Eduardo Carmello
Carmello is Director of Enthusiasms for Human Talent Consulting and an organizational and educational consultant specializing in strategic people management. He has been recognized seven times with the TOP 5 Mind Award for Human Resources.
In addition, IHRSA President and CEO Joe Moore, will be presenting relevant information and trends highlighted in The IHRSA Latin American Report (Second Edition), which was released earlier this year. The report provides the most comprehensive examination of key Latin American health club markets available anywhere and was sponsored by Hoist Fitness, produced in collaboration with Mercado Fitness, and supported by Fitness Brasil. The IHRSA Latin American Report (Second Edition) is available in Spanish, Portuguese, and English language versions and can be purchased through IHRSA’s website.
To register for the 18th Annual IHRSA / Fitness Brasil Latin American Conference & Trade Show, please visit the event webpage or contact Jacqueline Antunes, IHRSA’s senior manager Latin America.
About IHRSA
IHRSA, the International Health, Racquet & Sportsclub Association is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion. IHRSA's events provide a vast array of speakers on business and corporate culture, instructional sessions on all aspects of succeeding in the health club industry, social events to mix and mingle with peers, and the most spectacular trade shows in the industry.
About Fitness Brasil
Fitness Brasil is dedicated to developing business and careers related to fitness, health, and wellbeing. Fitness Brasil hosts industry events, such as the annual IHRSA / Fitness Brasil Latin American Conference & Trade Show in São Paulo. Other Fitness Brasil events include: Fitness Brasil Internacional and various Fitness Business Tours throughout the year.
About IHRSA / Fitness Brasil Latin American Conference & Trade Show
Established in 2000, the IHRSA / Fitness Brasil Latin American Conference & Trade Show has grown to become the health and wellness industry's premier annual Latin American event. The event, features three days of seminars, networking opportunities, and a trade show with more than 100 exhibitors and over 15,000 visitors.
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S.F. & Wellness, Inc dba W.I.T.S. Receives Accreditation of its Certified Personal Trainer from the National Commission for Certifying Agencies (NCCA)
WASHINGTON (8/14/2017)—The NCCA accredited the WORLD INSTRUCTOR TRAINING SCHOOLS Certified Personal Trainer for a five-year period, expiring 8/14/22, during its recent meeting.
Founded in July 1993, W.I.T.S., is a professional certification organization acting in the public interest by establishing and enforcing education, examination, experience and ethics requirements for certification.
W.I.T.S. received NCCA accreditation of its Certified Personal Trainer Level 1 by submitting an application demonstrating the program’s compliance with the NCCA’s Standards for the Accreditation of Certification Programs. NCCA is the accrediting body of the Institute for Credentialing Excellence (formerly the National Organization for Competency Assurance). Since 1977, the NCCA has been accrediting certifying programs based on the highest quality standards in professional certification to ensure the programs adhere to modern standards of practice in the certification industry. To purchase a copy of the standards, please visit www.credentialingexcellence.org/ncca.
There are more than 270 NCCA-accredited programs that certify individuals in a wide range of professions and occupations including nurses, financial professionals, respiratory therapists, counselors, emergency technicians, crane operators and more. Of ICE’s more than 330 organizational members, over 120 of them have accredited programs.
ICE’s mission is to advance credentialing through education, standards, research, and advocacy to ensure competence across professions and occupations. NCCA was founded as a commission whose mission is to help ensure the health, welfare, and safety of the public through the accreditation of a variety of certification programs that assess professional competence. NCCA uses a peer review process to: establish accreditation standards; evaluate compliance with these standards; recognize programs which demonstrate compliance; and serve as a resource on quality certification.
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The Abs Company Announces Issuance of U.S. Patent for TireFlip 180®
Sean Gagnon, President of The Abs Company, commented, "We are excited to have our TireFlip 180® receive utility patent protection. Our company strongly believes in innovation and we expect this patent to add significant value to our fitness patent portfolio and enable us to protect our important IP assets."
The patent, U.S. Patent 9,717,941-B2, is expected to expire no earlier than April 2036 in the U.S. for the issued claims. International patents are pending.
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NeuroChallenge Foundation Announces Partnership with Medical Fitness Network to Provide New Fitness and Allied Healthcare Provider Resource
(August 9, 2017) Sarasota, FL– NeuroChallengeFoundation has partnered with the Medical Fitness Network (MFN) – a free national online resource directory to locate fitness, wellness and allied healthcare professionals who provide services for those with medical conditions, chronic disease or women’s health issues.
“Exercise is an important part of healthy living for everyone. For people with Parkinson’s, exercise is more than healthy, it is a vital component to maintaining balance, mobility and the ability to perform activities of daily living. Establishing early exercise habits is essential part of overall disease management as an extension of their treatment. Doctors will recommend exercise but then people with Parkinson’s are often left to their own devices to determine how best to fill these doctor’s orders. The person can search online for fitness and allied healthcare providers, but it can be a daunting task to find the right solution. ”Robyn Faucy, the Executive Director at NeuroChallenge said. “We are excited to partner with the MFN in order to provide a resource for those with Parkinson’s and their families to find health, wellness & fitness providers all in one place that best fit their needs.”
“The MFN strives to improve the quality of life for those with Parkinson’s, family members and caregivers by providing a registry of professionals that offer a holistic approach to complement their medical care,” said MFN founder Lisa Dougherty. ”We are also excited to help create awareness about their community programs & events.”
About NeuroChallenge
Neuro Challenge Foundation is a non-profit organization dedicated to improving the quality of life of people with Parkinson’s and their caregivers.NeuroChallenge provides ongoing monthly support groups and educational programs, individualized care advising and community resource referrals to help empower people with Parkinson’s and their caregivers.
About the Medical Fitness Network (MFN)
The Medical Fitness Network (MFN) is a free online resource directory for consumers to locate fitness & allied healthcare professionals with a background in prevention, treatment, and rehabilitation in working with those with chronic disease/medical conditions, including but not limited to: Alzheimer’s, Arthritis, Cancer, Diabetes, Fibromyalgia, Heart Disease, Mental Disorders, Multiple Sclerosis, Parkinson’s, Pre & Postnatal Care, Respiratory Disease and Stroke. The MFN donates its services as a national database management company to medical, health organizations that do not offer resources for locating fitness & allied healthcare professional. medicalfitnessnetwork.org
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MYZONE Announces New Global Director of Marketing
MYZONE, a wearable training partner that rewards effort, is pleased to announce the addition of Gemma Bonnett to the companies marketing team as the Global Director of Marketing.
Bonnett will be responsible for developing and implementing innovative marketing strategies and tactics to further drive growth for the company. In addition, she will also further develop brand development and messaging in the marketplace.
"MYZONE prides itself with the caliber of its team and having known Gemma for a decade I have seen first-hand how she represents the companies that she's worked for with the utmost professionalism and integrity,” said Dave Wright, Creator and CEO of MYZONE. “With over 4,500 facilities in 30+ countries, Gemma’s marketing experience and skill set will allow us to continue to innovate and grow within the fitness industry.”
Bonnett previously served as Director of Strategic Marketing for Johnson Health Tech. Co., Ltd. and having been in the industry for over 15 years, is a recognised Chartered Marketer. She also serves as a member of the professional standards committee EREPS for EuropeActive.
“This is a very exciting opportunity,” said Gemma. “The wearable tech industry continues to grow at a rapid pace and I look forward to further strengthening the MYZONE brand within that space.”
About MYZONE
MYZONE is a wearable fitness technology company that develops accurate wearable technology, to provide engaging and motivational experiences to support behavior change that make exercise habits stick. MYZONE’s primary markets are premium gyms and health clubs, corporate wellness sites and educational establishments. MYZONE is already represented in over 4,000 facilities in 35 countries. For more information, visit http://www.myzone.org/.
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TRUE Fitness Technology Releases Refreshed Residential Cardio Products
New Aesthetics and Welcoming Design for Fall 2017 Retail Season
St. Louis, MO (August 21, 2017) – TRUE Fitness Technology, a leading home and commercial fitness equipment manufacturer, introduced a refreshed design on their most popular treadmills, bikes and ellipticals for consumers. These high-performance cardio machines combine health club-level technology, quality, and design to help home exercisers reach their fitness goals.
“Our redesigned Excel 900 treadmill and refreshed Performance Series and ES Series consoles incorporate the same advanced technology and design features TRUE is known for with an updated look for the upcoming retail season,” said Matt Hacker, Vice President of Sales and CSO of True Fitness. “As much as technology and features are important, we also know that aesthetics and a welcoming design play an important role in the consumer’s buying decision.”
The new Excel 900 treadmill, Performance Series treadmills, and ES bikes and ellipticals are all designed to deliver a high- quality home workout experience, whether an exerciser is just starting out or training for their next race. Each model comes with advanced design features and optional technology features.
Excel 900: The Excel 900 Treadmill, previously known as the ES900, features commercial-grade components and technology for a premium at-home workout experience. The re-designed base features a sleek and welcoming get-on- and-go look that will encourage any fitness routine. Exercisers can maximize workouts on this award-winning treadmill with TRUE’s patented HRC Heart Rate Control®. In addition, the patented low-impact Soft System® running surface featuring Soft Select® controls the level of softness or firmness of the Excel 900’s deck. The low-maintenance design backed by a lifetime warranty on the motor and frame means that exercisers can focus on reaching their fitness goals instead of equipment upkeep. Multiple console options provide customizable technology and features to meet every family’s fitness needs.
Performance Series Treadmills: The Performance 800 features a Transcend9 Touchscreen Console. The reinvigorated console features a sleek black design with blue accents will bring a modern look to any home gym. Featuring connectivity via Bluetooth to your mobile device for audio, heart rate monitoring, and app communication, the Transcend9 is also compatible with Wahoo Fitness to trace and track workouts on your favorite fitness tracker.
The Performance 100 and 300 feature a refreshed 7” LCD Console in a smooth black design with modern accents, offering a variety of challenging pre-programmed workouts to keep fitness routines fresh and provide variability for other users in the home. The console also features connectivity for Wahoo Fitness to track and store workout information.
ES Series Bikes and Elliptical: The ES Bikes and Elliptical incorporate patented TRUE technologies to provide home exercisers a comfortable fitness experience and feature touchscreen technology with the optional Transcend9 Console. This premium console has been refreshed with the same look as the re-designed console of the Performance 800 treadmill. With intuitive navigation, advanced Bluetooth connectivity, and all-encompassing entertainment, the Transcend9 is one of the most premium consoles TRUE offers to home exercisers.
Availability of specific models featuring these updates is expected Fall 2017. Specific models with this update will ship when previous model inventory is depleted and new models become available. For more information, contact TRUE Fitness at www.truefitness.com.
About True Fitness:
TRUE Fitness is a leading manufacturer of premium fitness products, including full lines of cardio and strength. Dedicated to outstanding quality and superior design, the company and its fitness equipment are consistently ranked among the top in the industry. TRUE Fitness is based in St. Louis, Missouri and has a network of dealers throughout the country and around the globe. Additional information about the company’s products and services can be found at truefitness.com
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Multiple Sclerosis Foundation Announces Partnership with Medical Fitness Network to Provide New Fitness and Allied Healthcare Provider Resource
(Fort Lauderdale, FL) – (August 30, 2017)The Multiple Sclerosis Foundation, known in the MS community as MS Focus, has announced its partnership with the Medical Fitness Network (MFN), an online health and fitness referral network.
MSFocus and MFN share a mutual goal of educating people about healthier living and complementary healthcare management. The partnership helps connect consumers to qualified fitness and healthcare providers who are interested in working with those with multiple sclerosis through MFN’s online network. This network also supports caregivers.
MFN President and Founder, Lisa Dougherty, said of the partnership, “The Medical Fitness Network is excited to have both our fitness and healthcare professional members and consumer visitors learn more about the education and wellness programs provided by MS Focus, and how they can help those battling MS.”
MSFocus Director of Communications Kasey Minnis said, “MFN’s free national service of referral to fitness and wellness professionals with expertise in multiple sclerosis is of great value to the MS community. We’re pleased to work together with MFN to make this available to those we serve.”
About the Multiple Sclerosis Foundation (MS Focus)
The Multiple Sclerosis Foundation is a nonprofitorganization focused on providing free services that address the critical needs of people with MS and their families, helping them maintain the best quality of life. Learn more at www.msfocus.org.
About the Medical Fitness Network (MFN)
The Medical Fitness Network (MFN) is a free online resource directory for consumers to locate fitness & allied healthcare professionals with a background in prevention, treatment, and rehabilitation in working with those with chronic disease/medical conditions, including but not limited to: Alzheimer’s, Arthritis, Cancer, Diabetes, Fibromyalgia, Heart Disease, Mental Disorders, Multiple Sclerosis, Parkinson’s, Pre & Postnatal Care, Respiratory Disease and Stroke. The MFN donates its services as a national database management company to medical, health organizations that do not offer resources for locating fitness & allied healthcare professional. http://www.medicalfitnessnetwork.org
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